Kashyaps

I finally got to finish reading this book. It is absolutely a fabulous book. This is a must read for all the people on the product development side or on the strategy side. One of the key things that this book talks about is how do you create a Blue Ocean which will get you out of the bloody red ocean war with your compitetors. The four action framework is a great concept to look into

1. Create – What is that you are creating new. This factor should not have been offered by the industry that you are in.
2. Eliminate – What factors are taken for granted and should be eliminated.
3. Reduce – What factors can be reduced yet still provided the value needed.
4. Raise – What factors should be raised above the industry standards

Also the next focus should be on non-customers.

First-Tier Non-customers – These are the people who are currently the customers who interact very minimally and not too happy or else looking for other alternatives

Second-Tier customers – These are the people who are not customers currently and who dislike or don’t want to use your products.

Third-Tier customers – These are the people who are untapped and not considered as customers for the industry you are in.

Finally overcoming the “Organizational Hurdles”

Strategic shift: Involve your employees to talk to them about the strategic shift.

Limited Resource – Address the limited resource issues

Motivation – Motivate the key people to move fast and tenaciously

Politics – The key phrase most of the places is “You get shot down before you stand up”. You need to address all the issues.

On the whole it was great reading about all the companies that created Blue Oceans for themselves. Cirque De Sole, Yellow Tail., Home Depot, Southwest Airlines, CNN etc….

I am reading the booking “Crucial Conversation“. One of the thing that resonated with me is this passage from it.

“What’s behind their success?

High performing companies – When the employees fail to deliver on their promises, colleagues willingly step in to discuss the problem.

Worst companies – Poor performers are first ignored and then transferred.

Good companies – Bosses eventually deal with probems

Best companies – Everyone holds everyone else accuntable – regardless of level or position.”

I think there is something for everyone to learn about in this book.

I am in the midst of reading Freakonomics

This is an interesting twist to regular economics. One funny thing I read was about 7 Million American children missing in 1987

Don’t get startled what happened was in 1987 IRS introduced a new rule that every child who is being claimed in the tax returns should have their SSN number. So actually people had kids who did not exist. So come April 15th there were 7 million kids missing from the Tax returns

I recently read this book.

Flying High

I think Neeleman has really proved that for any business to succeed you need only one mantra “It’s all about the Customer”. The more and more I read books like this I tend to believe that if a company does not focus on its customer and focuses more on running the business and making profits then it’s hard to hold ground.

Last year I read couple more books on Starbucks & GE which were way different than this one. If you have time definitely read this book about the JetBlue CEO.